Moving Past Trends If you are looking for theory and conjecture concerning your data, you can find it quite easily. There is no shortage of people claiming to know the “latest big data trends of 2017.” But do they really help you in moving forward with your data in 2017, or will…
Marketing to Millennials: Big Data’s Impact on the Retail Space
Millennials can hold the key to the future of any consumer-driven business, with this generation having $1.3 trillion worth of spending power per annum, according to the Boston Consulting Group. Millennials are also the most diverse and digitally-connected group of individuals the world has ever seen, which means your retail…
Moving Beyond Customer Matching to Business and Product Data
Here at Black Oak Analytics, we enjoy nothing more than a good discussion on the configurability of our HiPER software, and how it can match data without traditional attributes such as name and address. We enjoy talking about this because so many entity resolution engines and master data management solutions…
Black Oak Analytics Joins Client Roster for Tech Futures Group
Black Oak Analytics is proud to announce that we have been selected to join the client roster of Tech Futures Group (TFG), a business development organization based out of California whose goal is to help technology companies grow and thrive. TFG’s focus is to help new and growing businesses within…
Black Oak Analytics Recognized as a Top 100 Most Promising Data Solutions Provider
CIO Review Cites Black Oak Analytics in its Annual List of Companies at the Forefront of Big Data Solutions Black Oak Analytics is the only Arkansas-based company named to CIO Review’s Top 100 Most Promising Big Data Solution Providers of 2016. CIO Review is a technology magazine focused on enterprise…
Making Sense of Big Data: 7 Terms You Need to Know and Use in Marketing Meetings
At this point in every industry, big data is a term that gets thrown around often in discussions on leveraging new and existing data sets for marketing opportunities and improved customer engagement. While big data can generate new insights into customer behavior patterns through the capturing, analysis, and comparison of…
Springtime Black Oak Update
As summer approaches, we have a lot of things brewing here at Black Oak. We have been chosen by the South Big Data Regional Innovation Hub (sponsored by the National Science Foundation) as a host company for their Southern Startup Internship Program in Data Science. “The program is designed to…
Black Oak’s HiPER: Data Quality on Big Data
Black Oak recently did two things: We sent our CSO Dr. Talburt to the White House to participate in a round table of 80 industry thought leaders who were discussing how to improve data quality in open data. We also just published a blog about how Collection is Not Enough;…
Three Concepts in “Big Data” Systems You Need to Worry About
By Dr. John R. Talburt For some time, the industry has been moving towards the implementation of new distributed processing technologies and this movement is laying the foundation for the next generation of IT systems. While these new technologies are starting to free us from the tyranny of single-server processing…
Four Use Cases of Big Data Technologies
By Dr. John R. TalburtBig data tools are key pieces of marketing technology in all corporate environments today. This has become so as the use cases for big data have changed and grown along with their potential. Now that this paradigm has clearly shifted, it is just as important to…