Black Oak Analytics Announces Strategic Agreement with Equifax

Black Oak Analytics Announces Strategic Agreement with Equifax Relationship will allow Black Oak Analytics’ HiPER Reference for Healthcare product to now feature referential matching using Equifax consumer insights.

Little Rock, Ark., January 6, 2020 – Black Oak Analytics, an identity resolution and patient matching software company, has entered into a strategic agreement with Equifax, a global data, analytics, and technology company. The Black Oak HiPER Reference offering provides enterprise Master Patient Index and patient attribution solutions. Now powered with Equifax consumer insights, HiPER Reference can increase match rates and data quality by adding relevant information to patient records. Patient data matching and quality are extremely important to healthcare data providers, such as health information exchanges and accountable care organizations.

“Hospitals and regional healthcare data consortiums like health information exchanges and accountable care organizations have been struggling with linking patient records for the past several years,” said Rick McGraw, Black Oak CEO. “By using HiPER Reference with referential matching data from Equifax, healthcare organizations can now match previously unlinked records and add additional timely information like multiple addresses and new phone numbers. This is designed to assist with everything from fundraising to direct patient care.”

By adding referential matching using Equifax consumer insights, HiPER Reference is better positioned to address multiple concerns in the healthcare industry around interoperability standards and matching records between multiple electronic health record systems.

“Identity resolution is an important priority for companies of all types looking to better understand and serve their customers. This is particularly critical in the healthcare industry where incomplete data has the potential to negatively impact patient care,” said Joy Wilder Lybeer, Equifax U.S. Information Solutions Chief Revenue Officer and Senior Vice President of Global Partnerships. “Equifax consumer insights are driven by our proprietary keying and linking technologies. This expertise aligns well with the value proposition of the Black Oak Analytics HiPER Reference solution – allowing for advanced entity resolution at scale. We believe that this relationship will help healthcare data providers to better provide medical professionals with a comprehensive patient view.”

About Black Oak

Black Oak Analytics, Inc. is an identity resolution and patient matching software company who specializes in helping companies wade through their data assets and put them to use. The Little Rock, Arkansas-based company’s HiPER solution creates value by linking unconnected data residing in disparate silos across the enterprise to the correct identity and patient information making the data actionable. For more information, visit blackoakanalytics.com and follow the company’s news on Twitter @blackoakUSA and LinkedIn.

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