Credit reporting agencies use identity resolution and matching to figure out what really belongs to your credit profile. It’s not as simple as just taking a social security number and saying, “These are the purchases you’ve made.” Another example that impacts us all on a day to day basis, whether…
Do You Know How Many Customers You Really Have?
Without proper customer master data management, it can be difficult to determine the scale and type of client that you have or that you wish to acquire. One of the major problems with tracking customers is trying to determine how to improve poor data quality: without data that is clean…
Marketing to Millennials: Big Data’s Impact on the Retail Space
Millennials can hold the key to the future of any consumer-driven business, with this generation having $1.3 trillion worth of spending power per annum, according to the Boston Consulting Group. Millennials are also the most diverse and digitally-connected group of individuals the world has ever seen, which means your retail…
How Resolving Customer Entity Data Can Revolutionize Customer Service in the Banking Sector
Financial institutions have always prioritized long-term relationships with their customers. Taking the time to understand who a client is and what their banking needs are has served as the cornerstone of an outstanding customer service experience for decades. However, these relationships are quickly becoming more complicated. The banking sector has…
CIO Review Recognizes Black Oak Analytics as Top 100 Data Solution Provider
Black Oak Analytics has been named one of the Top 100 Most Promising Big Data Solution Providers of 2016 by CIO Review. We are proud to be the only Arkansas-based company on the list, and look forward to representing our home state in the Big Data software industry over the…
How to Gain the Coveted 360-Degree View of Your Customers
No matter what industry your company is in – from pharmaceuticals to financial services – people are discussing Big Data and what it means for your business. Though the term has become fairly ubiquitous over the last decade, not everyone is working with the same definition. In the broadest sense,…
Making Sense of Big Data: 7 Terms You Need to Know and Use in Marketing Meetings
At this point in every industry, big data is a term that gets thrown around often in discussions on leveraging new and existing data sets for marketing opportunities and improved customer engagement. While big data can generate new insights into customer behavior patterns through the capturing, analysis, and comparison of…