What’s in a Name?

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  The above video presents popular baby names for US states from 1910 to 2014, starting with girl names. In 1910, the records show that Mary was the top female name and this continues to 2014, where Emma reigns supreme. Unsurprisingly John is the #1 name in 1910, but by 2014 it had dropped off the top 10 entirely. In …

Take Our Word for It: Deduplicating Data Points Becomes More Important as You Grow

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You have reams of data few people have looked at, no time allocated to clean it and not enough space to store it. Does this sound familiar? If you own or work in a small, growing company, these may be challenges you face every day, and they are only going to become bigger as your company expands. To counter this …

entity resolution, identity resolution, data integration

Entity Resolution or Identity Resolution? Here Is How We Distinguish the Two.

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By Dr. John R. Talburt Does your organization use data for analytics? Are you trying to? Does your company use internal and/or external data for marketing campaigns, cross sell opportunities or customer analysis of any kind? If your business, institution, or organization is involved in the process of data management or data integration, key people in the organization should understand …

The Identity Matching Process of Entity Resolution Explained

Why and How: The Identity Matching Process of Entity Resolution Explained

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The number one issue concerning data quality today is the existence of multiple sources for the same information. When this problem becomes excessive, your organization begins to collect duplicate data, creating multiple identities for the same entity. If your team is not aware of this systematic issue, you could be hindering your own customer service initiatives as well as any …

entity matching tools, record linkage software

What’s Most Important in Entity Matching and Record Linking?

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Entity matching tools are essential for a robust data governance program. This software simplifies your data by linking duplicate entries and drawing your attention to semantically equivalent records—those that are identical if not for a spelling mistake or abbreviation that would otherwise create two entries. Record linking software is particularly useful for managing client, customer, or patient interactions across distinct …

improving data quality, cost of poor data quality

Do You Know How Much Bad Data Quality Is Costing Your Company?

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Just as high-quality data can propel your company to greater financial success, low-quality data can take a significant toll on your bottom line. According to a recent Experian report on data quality, 95% of companies say they use data to improve business operations, while 91% believe that bad contact data results in wasted revenue. When you realize the cost of poor data …

Moving Beyond Customer Matching to Business and Product Data

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Here at Black Oak Analytics, we enjoy nothing more than a good discussion on the configurability of our HiPER software, and how it can match data without traditional attributes such as name and address. We enjoy talking about this because so many entity resolution engines and master data management solutions are restricted to matching on traditional attributes. Without name and …

Chief data officer training

Black Oak Analytics Hosted HiPER Training At UALR’s Institute for Chief Data Officers

wpengine Company News

On September 29, 2016, Black Oak Analytics hosted a hands on HiPER training at UALR’s Institute for Chief Data Officer’s (iCDO) first offering of Course CDO-1: Foundations for Chief Data Officers. The first three days of training included lectures on essential knowledge for CDOs including current research, data technologies, data quality, data visualization, data analytics, and data integration. On the …

Learn how to use big data for marketing campaigns that make your business better.

Making Sense of Big Data: 7 Terms You Need to Know and Use in Marketing Meetings

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At this point in every industry, big data is a term that gets thrown around often in discussions on leveraging new and existing data sets for marketing opportunities and improved customer engagement. While big data can generate new insights into customer behavior patterns through the capturing, analysis, and comparison of both structured and unstructured data, there is more to this …