marketing to millennials big data

Marketing to Millennials: Big Data’s Impact on the Retail Space

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Millennials can hold the key to the future of any consumer-driven business, with this generation having $1.3 trillion worth of spending power per annum, according to the Boston Consulting Group. Millennials are also the most diverse and digitally-connected group of individuals the world has ever seen, which means your retail company is likely collecting plenty of data from your websites, …

data quality in healthcare

3 Key Issues Compromising Optimal Data Quality in Healthcare

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With an industry that has experienced rapid and dramatic changes to its systems and processes, evaluating data quality in healthcare is more critical than ever before when it comes to improving patient care and reducing costs due to waste and fraud. Rising healthcare costs coupled with the increasing complexity of data systems make the implementation of master data management tools …

Moving Beyond Customer Matching to Business and Product Data

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Here at Black Oak Analytics, we enjoy nothing more than a good discussion on the configurability of our HiPER software, and how it can match data without traditional attributes such as name and address. We enjoy talking about this because so many entity resolution engines and master data management solutions are restricted to matching on traditional attributes. Without name and …

The role of a chief data officer includes establishing data governance standards.

Does Your Company Need a Chief Data Officer in the C-Suite?

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If the emergence of Big Data has proven anything about today’s business landscape, it is that most organizations are not properly equipped to manage it. Even the most successful companies in the world struggle with leveraging Big Data, and many of these same companies are unaware of previously unavailable opportunities afforded by the implementation of master data management tools. The …

Learn how to use big data for marketing campaigns that make your business better.

Making Sense of Big Data: 7 Terms You Need to Know and Use in Marketing Meetings

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At this point in every industry, big data is a term that gets thrown around often in discussions on leveraging new and existing data sets for marketing opportunities and improved customer engagement. While big data can generate new insights into customer behavior patterns through the capturing, analysis, and comparison of both structured and unstructured data, there is more to this …

Dr. John Talburt presented at ICIQ 2016 in Spain.

Black Oak Presents at the International Conference on Information Quality 2016 in Ciudad Real, Spain

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In the news so far this summer we’ve been reading about the 2016 Olympics in Rio. While Black Oak hasn’t yet been able to send any of our team members to the Olympics, we do have our CSO Dr. Talburt in Ciudad Real, Spain for the next few days attending the International Conference on Information Quality 2016 (Follow on Twitter …

key concepts in big data

Three Concepts in “Big Data” Systems You Need to Worry About

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By Dr. John R. Talburt For some time, the industry has been moving towards the implementation of new distributed processing technologies and this movement is laying the foundation for the next generation of IT systems. While these new technologies are starting to free us from the tyranny of single-server processing and the rigidity of relational database system architectures, we now …

Four Use Cases of Big Data Technologies

blackoak Master Data Management

By Dr. John R. Talburt Big data tools are key pieces of marketing technology in all corporate environments today. This has become so as the use cases for big data have changed and grown along with their potential. Now that this paradigm has clearly shifted, it is just as important to understand where it is going and where it came …