marketing to millennials big data

Marketing to Millennials: Big Data’s Impact on the Retail Space

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Millennials can hold the key to the future of any consumer-driven business, with this generation having $1.3 trillion worth of spending power per annum, according to the Boston Consulting Group. Millennials are also the most diverse and digitally-connected group of individuals the world has ever seen, which means your retail company is likely collecting plenty of data from your websites, …

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Making Sense of Big Data: 7 Terms You Need to Know and Use in Marketing Meetings

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At this point in every industry, big data is a term that gets thrown around often in discussions on leveraging new and existing data sets for marketing opportunities and improved customer engagement. While big data can generate new insights into customer behavior patterns through the capturing, analysis, and comparison of both structured and unstructured data, there is more to this …