By Dr. John R. Talburt Does your organization use data for analytics? Are you trying to? Does your company use internal and/or external data for marketing campaigns, cross sell opportunities or customer analysis of any kind? If your business, institution, or organization is involved in the process of data management…
Why and How: The Identity Matching Process of Entity Resolution Explained
The number one issue concerning data quality today is the existence of multiple sources for the same information. When this problem becomes excessive, your organization begins to collect duplicate data, creating multiple identities for the same entity. If your team is not aware of this systematic issue, you could be…
Making Sense of Big Data: 7 Terms You Need to Know and Use in Marketing Meetings
At this point in every industry, big data is a term that gets thrown around often in discussions on leveraging new and existing data sets for marketing opportunities and improved customer engagement. While big data can generate new insights into customer behavior patterns through the capturing, analysis, and comparison of…