If the emergence of Big Data has proven anything about today’s business landscape, it is that most organizations are not properly equipped to manage it. Even the most successful companies in the world struggle with leveraging Big Data, and many of these same companies are unaware of previously unavailable opportunities…
Black Oak Sponsors Chief Data Officer Training
In July, we announced that Black Oak would be participating in the University of Arkansas at Little Rock’s UALR Institute for Chief Data Officers’ (iCDO@UALR) first Chief Data Officer (CDO) Training, “Course CDO-1: CDO Foundations” offered at UALR from September 26 to 29, 2016. The course filled up quickly, so by…
CIO Review Recognizes Black Oak Analytics as Top 100 Data Solution Provider
Black Oak Analytics has been named one of the Top 100 Most Promising Big Data Solution Providers of 2016 by CIO Review. We are proud to be the only Arkansas-based company on the list, and look forward to representing our home state in the Big Data software industry over the…
The Best Way to Establish an Enterprise Data Governance Program in Your Organization
Retail, medical, nonprofit and just about every other professional field now relies on data as the primary driver of processes and procedures at all levels. As the influence of Big Data continues to grow exponentially, along with the impending permanent connectivity of all machines that is the Internet of Things,…
How to Gain the Coveted 360-Degree View of Your Customers
No matter what industry your company is in – from pharmaceuticals to financial services – people are discussing Big Data and what it means for your business. Though the term has become fairly ubiquitous over the last decade, not everyone is working with the same definition. In the broadest sense,…
The Trends Our Analysts Are Seeing in Entity Resolution
By Dr. John R. Talburt As Black Oak Analytics’ team has been interacting with companies at the national and international level in 2016, we have been seeing several trends in entity resolution. The most obvious trend is companies are moving toward the adoption of Big Data technologies that exploit the…
Making Sense of Big Data: 7 Terms You Need to Know and Use in Marketing Meetings
At this point in every industry, big data is a term that gets thrown around often in discussions on leveraging new and existing data sets for marketing opportunities and improved customer engagement. While big data can generate new insights into customer behavior patterns through the capturing, analysis, and comparison of…
The Importance of Data Quality to Your Business Analysts
Following data quality best practices requires establishing metrics for the cost of errors so that your business can approach customer data analysis strategically. Both false positives—the linking of unrelated records—and false negatives—leaving related records unlinked—can carry a substantial cost for your business’s reputation as well as unrealized marketing opportunities. Uncaught errors…
Black Oak Taking a Role with New Chief Data Officer Institute
Black Oak has been sending people all over the world and the U.S. this year. Aside from our team traveling to client sites, our Chief Science Officer Dr. John R. Talburt presented at the Governance and Information Quality (DGIQ) 2016 Conference in San Diego and the International Conference on Information…
How Managing the Right Data Can Take You from Recognize to Strategize
The old paradigm of focusing on optimizing “product sales” is shifting to managing customer relationships. It’s one thing for organizations to know when a customer purchases a particular product or service, but it is more important to know how these customers move across all lines of business feeds. This is…