Learn how to use big data for marketing campaigns that make your business better.

Making Sense of Big Data: 7 Terms You Need to Know and Use in Marketing Meetings

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At this point in every industry, big data is a term that gets thrown around often in discussions on leveraging new and existing data sets for marketing opportunities and improved customer engagement. While big data can generate new insights into customer behavior patterns through the capturing, analysis, and comparison of both structured and unstructured data, there is more to this …

Your business relies on data quality to make informed decisions. Does the data management software you use follow data quality best practices?

The Importance of Data Quality to Your Business Analysts

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Following data quality best practices requires establishing metrics for the cost of errors so that your business can approach customer data analysis strategically. Both false positives—the linking of unrelated records—and false negatives—leaving related records unlinked—can carry a substantial cost for your business’s reputation as well as unrealized marketing opportunities. Uncaught errors can lead to poor business decisions, unnecessary expenditures, and customer …

These data management principles can take your customer data analysis efforts to the next level.

How Managing the Right Data Can Take You from Recognize to Strategize

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The old paradigm of focusing on optimizing “product sales” is shifting to managing customer relationships. It’s one thing for organizations to know when a customer purchases a particular product or service, but it is more important to know how these customers move across all lines of business feeds. This is the elusive 360-degree view of the customer that so many …