By Dr. John R. Talburt As Black Oak Analytics’ team has been interacting with companies at the national and international level in 2016, we have been seeing several trends in entity resolution. The most obvious trend is companies are moving toward the adoption of Big Data technologies that exploit the…
Leaner Is Meaner: The Keys to Effective Customer Record Deduplication
It often happens that the information for the same customer is entered differently by the different departments of your business. The result is that the customer may have many different entries in your customer database, but what instance should you use? If a customer changed jobs, moved, or was there…
Defining PII and How It Impacts Your Customer Matching Processes
In order to fully use your customer relationship management data, you need to maximize the accuracy of your customer matching processes. That means you need to implement high-precision entity resolution technology to identify potential customers more efficiently. The process of identifying particular individuals through specific personal data, called personally identifiable…
What Can Your Entity Resolution Software Do for You?
Entity resolution software for big data is a powerful tool to help businesses sort through complex, large data sets and organize that information in a coherent, usable manner. By leveraging entity resolution, organizations like yours can make connections faster and use those connections to drive better business decisions. In other words, entity…