In order to fully use your customer relationship management data, you need to maximize the accuracy of your customer matching processes. That means you need to implement high-precision entity resolution technology to identify potential customers more efficiently. The process of identifying particular individuals through specific personal data, called personally identifiable…
Collection Is Not Enough: You Have the Data, Now What?
A customer data management software system contains a treasure trove of information. Once properly implemented, your challenge is to integrate the data you collect effectively and leverage your insights to improve operations and make better business decisions. Along with this challenge is the necessity of developing strategies for keeping your data…