BlackOak is a next-generation data solutions provider that leverages its advanced entity resolution software platform (HiPER) to enable clients to create actionable, comprehensive views of data with unparalleled speed and scale, even when no PII is available.
The Trends Our Analysts Are Seeing in Entity ResolutionAugust 2, 2016 / Leave a CommentBy Dr. John R. Talburt As Black Oak Analytics’ team has been interacting with companies at the national and international level in 2016, we have been seeing several trends in entity resolution. The most obvious trend is companies are moving toward the adoption of Big Data technologies that exploit the power of distributed processing. At the same time, entity resolution ... Read More
Making Sense of Big Data: 7 Terms You Need to Know and Use in Marketing MeetingsJuly 25, 2016 / Leave a CommentAt this point in every industry, big data is a term that gets thrown around often in discussions on leveraging new and existing data sets for marketing opportunities and improved customer engagement. While big data can generate new insights into customer behavior patterns through the capturing, analysis, and comparison of both structured and unstructured data, there is more to this ... Read More
The Importance of Data Quality to Your Business AnalystsJuly 14, 2016 / Leave a CommentFollowing data quality best practices requires establishing metrics for the cost of errors so that your business can approach customer data analysis strategically. Both false positives—the linking of unrelated records—and false negatives—leaving related records unlinked—can carry a substantial cost for your business’s reputation as well as unrealized marketing opportunities. Uncaught errors can lead to poor business decisions, unnecessary expenditures, and customer ... Read More
WE WROTE THE BOOK ON THIS STUFF
Actually, on Information Quality, Master Data Management, and Big Data!
Dr. John Talburt, an industry thought leader who serves as our Chief Science Officer, has written two reference books that give in-depth background on entity resolution and big data. Interested in learning more?