BlackOak is a next-generation data solutions provider that leverages its advanced entity resolution software platform (HiPER) to enable clients to create actionable, comprehensive views of data with unparalleled speed and scale, even when no PII is available.
Do You Know How Many Customers You Really Have?February 8, 2017 / Leave a CommentWithout proper customer master data management, it can be difficult to determine the scale and type of client that you have or that you wish to acquire. One of the major problems with tracking customers is trying to determine how to improve poor data quality: without data that is clean and accurate, a company faces communications bottlenecks that can eventually ... Read More
Marketing to Millennials: Big Data’s Impact on the Retail SpaceJanuary 26, 2017 / Leave a CommentMillennials can hold the key to the future of any consumer-driven business, with this generation having $1.3 trillion worth of spending power per annum, according to the Boston Consulting Group. Millennials are also the most diverse and digitally-connected group of individuals the world has ever seen, which means your retail company is likely collecting plenty of data from your websites, ... Read More
Why and How: The Identity Matching Process of Entity Resolution ExplainedDecember 29, 2016 / Leave a CommentThe number one issue concerning data quality today is the existence of multiple sources for the same information. When this problem becomes excessive, your organization begins to collect duplicate data, creating multiple identities for the same entity. If your team is not aware of this systematic issue, you could be hindering your own customer service initiatives as well as any ... Read More
WE WROTE THE BOOK ON THIS STUFF
Actually, on Information Quality, Master Data Management, and Big Data!
Dr. John Talburt, an industry thought leader who serves as our Chief Science Officer, has written two reference books that give in-depth background on entity resolution and big data. Interested in learning more?
Information Quality BookBig Data Book