At this point in every industry, big data is a term that gets thrown around often in discussions on leveraging new and existing data sets for marketing opportunities and improved customer engagement. While big data can generate new insights into customer behavior patterns through the capturing, analysis, and comparison of…
The Importance of Data Quality to Your Business Analysts
Following data quality best practices requires establishing metrics for the cost of errors so that your business can approach customer data analysis strategically. Both false positives—the linking of unrelated records—and false negatives—leaving related records unlinked—can carry a substantial cost for your business’s reputation as well as unrealized marketing opportunities. Uncaught errors…
Black Oak Taking a Role with New Chief Data Officer Institute
Black Oak has been sending people all over the world and the U.S. this year. Aside from our team traveling to client sites, our Chief Science Officer Dr. John R. Talburt presented at the Governance and Information Quality (DGIQ) 2016 Conference in San Diego and the International Conference on Information…
How Managing the Right Data Can Take You from Recognize to Strategize
The old paradigm of focusing on optimizing “product sales” is shifting to managing customer relationships. It’s one thing for organizations to know when a customer purchases a particular product or service, but it is more important to know how these customers move across all lines of business feeds. This is…