As summer approaches, we have a lot of things brewing here at Black Oak. We have been chosen by the South Big Data Regional Innovation Hub (sponsored by the National Science Foundation) as a host company for their Southern Startup Internship Program in Data Science. “The program is designed to…
Defining PII and How It Impacts Your Customer Matching Processes
In order to fully use your customer relationship management data, you need to maximize the accuracy of your customer matching processes. That means you need to implement high-precision entity resolution technology to identify potential customers more efficiently. The process of identifying particular individuals through specific personal data, called personally identifiable…
Black Oak’s HiPER: Data Quality on Big Data
Black Oak recently did two things: We sent our CSO Dr. Talburt to the White House to participate in a round table of 80 industry thought leaders who were discussing how to improve data quality in open data. We also just published a blog about how Collection is Not Enough;…
Collection Is Not Enough: You Have the Data, Now What?
A customer data management software system contains a treasure trove of information. Once properly implemented, your challenge is to integrate the data you collect effectively and leverage your insights to improve operations and make better business decisions. Along with this challenge is the necessity of developing strategies for keeping your data…