entity resolution, identity resolution, data integration

Entity Resolution or Identity Resolution? Here Is How We Distinguish the Two.

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By Dr. John R. Talburt Does your organization use data for analytics? Are you trying to? Does your company use internal and/or external data for marketing campaigns, cross sell opportunities or customer analysis of any kind? If your business, institution, or organization is involved in the process of data management or data integration, key people in the organization should understand …

The Identity Matching Process of Entity Resolution Explained

Why and How: The Identity Matching Process of Entity Resolution Explained

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The number one issue concerning data quality today is the existence of multiple sources for the same information. When this problem becomes excessive, your organization begins to collect duplicate data, creating multiple identities for the same entity. If your team is not aware of this systematic issue, you could be hindering your own customer service initiatives as well as any …

Learn how to use big data for marketing campaigns that make your business better.

Making Sense of Big Data: 7 Terms You Need to Know and Use in Marketing Meetings

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At this point in every industry, big data is a term that gets thrown around often in discussions on leveraging new and existing data sets for marketing opportunities and improved customer engagement. While big data can generate new insights into customer behavior patterns through the capturing, analysis, and comparison of both structured and unstructured data, there is more to this …