marketing to millennials big data

Marketing to Millennials: Big Data’s Impact on the Retail Space

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Millennials can hold the key to the future of any consumer-driven business, with this generation having $1.3 trillion worth of spending power per annum, according to the Boston Consulting Group. Millennials are also the most diverse and digitally-connected group of individuals the world has ever seen, which means your retail company is likely collecting plenty of data from your websites, …