HiPER Marketing Database

“Real time, omni channel attribution”

Whether marketing by direct mail, email, or social media, many organizations have marketing databases located internally, run externally by a vendor, or embedded in their customer relationship management suite. Unfortunately, these databases often rely on 3rd party data and do not use an organization’s full data assets.

With HiPER, all of your organization’s internal data is leveraged to power your marketing efforts, creating a less expensive solution that is more effective than those provided by other industry solutions. HiPER enables business-to-consumer and business-to-business marketers to assign and maintain a persistent identifier to their customer and prospect marketing data warehouse. Having this unique identifier is a key component in all aspects of database marketing. Persistent identifiers assist with (and/or are required for):

  • Enterprise Customer Identification
  • Deduplication
  • Longitudinal Campaign Analysis
  • Responder Analysis
  • Improved Targeting
  • Know Your Customer Initiatives
  • Third Party Data Enhancement
  • Customer Cross-Sell
  • Customer Communication Data Management

Black Oak’s Marketing Database solution can be installed inside the client’s firewall and integrated with existing data management systems, eliminating the need to send data off site or overhaul existing MDM systems. Black Oak’s marketing solutions are available in real-time.